Cloud Aurora also introduces a refreshed take on the franchise's signature bottle, featuring a pearlescent finish designed to reflect the fragrance's luminous positioning.Luxe Brands
The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards. Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line. Cloud Aurora was created by Clément Gavarry of dsm-firmenich, who also composed the original Cloud and Cloud Pink. The scent combines juicy blackcurrant, spun sugar and fluffy musk with vanilla-dipped petals, cozy woods, vanilla smoke and golden amber.
Cloud Aurora also introduces a refreshed take on the franchise's signature bottle, featuring a pearlescent finish designed to reflect the fragrance's luminous positioning. The eau de parfum will be available in 100 ml ($75) and 10 ml ($30) formats, further expanding a franchise that has become a standout performer in the prestige celebrity fragrance category.
"Cloud and Cloud Pink are two fragrances that will always be so close to my heart and ones that the fans continue to show overwhelming love to, even after all this time," said Grande. "Developing a new fragrance for this franchise was years in the making because I knew it had to be absolutely perfect in order to live within this collection and really stand on its own. I wanted this fragrance to feel comforting and uplifting at the same time, like wrapping yourself in the warmth and light of a vanilla-kissed daydream."
"Few fragrance collections today have the kind of global resonance and sustained momentum that the Cloud franchise continues to deliver," said Noreen Dodge, chief marketing officer and chief commercial officer of Luxe Brands. "The continued growth and loyalty we've seen across markets is a testament to the strength of Ariana Grande fragrance franchise and Ari's unique connection with her audience. The launch of Cloud Aurora expands this universe in a way that feels both new but still unmistakably Cloud."
"Our partnership with Ariana Grande has been formed over a decade of collaboration, award winning fragrances and groundbreaking growth globally," said Tony Bajaj, president and CEO of Luxe Brands. "When we set our goals together it was Ariana Grande with her mom Joan that shared their aspiration to have a brand and franchise that stood the test of time like Elizabeth Taylor White Diamonds. Together we have surpassed this goal, and we look forward to the success of Ariana's newest fragrance, Cloud Aurora."
