Fine Fragrance

Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.
Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize
Coty is trading future Gucci revenues for immediate cash to strengthen its balance sheet and concentrate resources on owned and priority prestige brands.
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A Look at ABT’s New Materials at FlavourTalk 2026
Sponsored
A Look at ABT’s New Materials at FlavourTalk 2026
Advanced Biotech's extensive portfolio, comprising of natural, synthetic, and fermentation-derived molecules, is constantly evolving to meet the changing demands of our valued clients.
Apr 29th, 2026
For CEO Jean Madar, the next chapter of fragrance growth will be won by companies that combine strong brand equity with continuous innovation, platform-specific storytelling and closer consumer connections.
The New Rules of Fragrance Growth: Jean Madar on Scent's Next Phase
"While we still expect healthy growth, we are in what could be considered a maturing growth phase which is different from the unprecedented expansion of a few years ago."
Jul 6th, 2026
July 2026
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The activation also serves as a showcase for dsm-firmenich's expanding technology platform. Building on more than a century of floral innovation—from early breakthroughs such as Iralia, Wardia and Hedione—the company highlights how modern technologies including Firgood extraction, NaturePrint capture and the new captive ingredient Heliobliss are enabling perfumers to create more nuanced, sustainable and expressive floral signatures.
dsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredients
Jul 6th, 2026
A Look at ABT’s New Materials at FlavourTalk 2026
Sponsored
A Look at ABT’s New Materials at FlavourTalk 2026
Apr 29th, 2026
Timed with the FIFA World Cup 2026, AXE (Lynx in the United Kingdom) launched a collection that’s best described as a return to fine fragrance, featuring three new products and a slogan, “Smell your best when you look your worst,' that places the brand in the stands with fans, challenging the chaotic essence of sports-watching at a sensory level.
Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership
Jul 2nd, 2026
Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'
How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments
Jul 1st, 2026
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The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.
Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance
Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.
Jun 29th, 2026
A Look at ABT’s New Materials at FlavourTalk 2026
Sponsored
A Look at ABT’s New Materials at FlavourTalk 2026
Advanced Biotech's extensive portfolio, comprising of natural, synthetic, and fermentation-derived molecules, is constantly evolving to meet the changing demands of our valued clients.
Apr 29th, 2026
The Ulta rollout follows the company's official launch on Amazon earlier this year and builds on its successful expansion into more than 1,000 U.S. college campus stores, signaling a deliberate shift toward an omnichannel distribution strategy designed to reach younger consumers and drive incremental growth.
Why Bath & Body Works is Accelerating Omnichannel Distribution With Ulta Beauty Deal
The Ulta rollout follows the company's official launch on Amazon earlier this year.
Jun 26th, 2026
SIMPPAR 2026 served as a platform for new and notable fragrance materials.
SIMPPAR 2026: The Ingredients Shaping Fragrance’s Next Chapter
Fruity captives, next-generation musks, essential oil blends and more stole the show in the south of France.
Jun 19th, 2026
Derived from the wood of Japanese cypress (Chamaecyparis obtusa), Seikodo Ishida Co., Ltd.’s hinoki oil is a distinctive natural ingredient that combines a fresh coniferous character with warm woody depth and strong sustainability credentials.
From Sacred Cypress to Barrel-Aged Oak: Woody Ingredients Branch Out Across Flavor and Fragrance
From Japanese hinoki oil to elevated cedarwood, ingredients are bringing depth to flavors and fragrances.
Jun 19th, 2026
From juicy notes to cola-enhancing effects to fresh impacts in scents, citrus ingredients deliver a wide array of effects.
Citrus Unleashed: The Zesty Ingredients Driving Flavor Innovation
Bergamot blends, yuzu, sinensal, cold-pressed Key lime and much more.
Jun 19th, 2026
Cosmo’s approach reflects a structural change in perfumery: ingredients are no longer only aesthetic building blocks, but data-informed emotional actuators.
From Notes to Neurostates: Cosmo Ingernational Fragrances Unveils “The Mood Lab” at WPC 2026
Cosmo’s approach reflects a structural change in perfumery: ingredients are no longer only aesthetic building blocks, but data-informed emotional actuators.
Jun 18th, 2026
Instead of relying on fragrance vocabulary—which many consumers struggle to articulate—the platform attempts to infer olfactive preferences from visual taste.
Jo Malone Taps Pinterest Data for Fragrance Discovery in Latest AI Personalization Play
Estée Lauder's new Scent Scanner signals a shift from fragrance quizzes to visual-intent decoding, turning mood boards into scent recommendations.
Jun 17th, 2026
The 12th Annual Art and Olfaction Awards honored the world's most innovative independent perfumers, artists and olfactory creators on June 11, 2026, at the Gazarte Cultural Center in Athens, Greece.
Art and Olfaction Awards Celebrate Global Independent Fragrance Excellence in Athens
The event underscored the growing international influence of independent fragrance creation.
Jun 12th, 2026
Among the winning brands, L’Oréal-owned fragrance houses dominated the awards program, with Yves Saint Laurent, Valentino, Prada and Miu Miu collecting top honors across prestige, luxury and ultra-luxury categories. Read the story for the full list of winners.
Dominique Ropion, Honorine Blanc and Marie Salamagne Lead Big Wins at 2026 Fragrance Foundation Awards
Jun 12th, 2026
With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.
Givaudan Brings Perfumery to Roblox With Launch of Garden Makers
Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers.
Jun 9th, 2026
Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.
Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery
Brands leaned heavily into immersive activation strategies to drive engagement.
Jun 8th, 2026