In the last decade, Brazil became the top market for fragrance and deodorants, and a top-five leader in the hair care, men’s and children’s personal care, bath products, depilatories, sun care, makeup, nail care, oral care and skin care segments. Euromonitor has forecasted the country’s beauty and personal care market to grow at a CAGR of 7% through 2016, with hair care and fragrances combined comprising 37% of the market value. (Hair conditioning products are particularly sought-after in Brazil’s hot, humid climate.)
Brazil’s status as a fragrance, beauty and personal care juggernaut is apt, considering its rich biodiversity heritage, which recently intersected with 21st-century technology to produce novel fragrance materials and cosmetic actives for global brands.
New Ingredient Production Site
Symrise (Holzminden, Germany), which expanded its presence in Brazil in recent years, has opened a new cosmetic and fragrance ingredient production facility in Belém, Pará, in the Brazilian Amazon. Housed adjacent to a Natura bar soap facility, the site will process local natural materials harvested from among the regional biodiversity by local communities.
