Fragrance | Perfumer & Flavorist

Fragrance is stepping out from the broader personal care ingredient mix with the launch of the Fragrance Zone at in-cosmetics Asia 2026, reflecting the growing role of scent in product differentiation, mood and self-expression across APAC.

Fragrance Gets Its Own Spotlight at in-cosmetics Asia

A new Fragrance Awards program will add a competitive element, with international fragrance experts judging innovations showcased in the Scent Bar and attendees voting for their favorites.

'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'

Cohere Beauty Rides Fragrance Boom With Speed, Scale and Flexible Formats

Notably, the Cedar Grove site runs on 85% solar power, adding a sustainability angle to a fragrance operation designed for both flexibility and scale.

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Micadelva™: A Safe-by-Design Fragrance Innovation

Discover how Safe-by-Design is transforming fragrance innovation: Learn about BASF’s approach to integrating hazard assessments from the earliest development stages—and how Micadelva™ exemplifies a new generation of future-proof, high-performance ingredients.

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Today’s breakthroughs are delivering greater diffusion, longer-lasting impact, richer textures and entirely new interpretations of beloved floral notes.

Disrupting the Bouquet: New Floral Fragrance Materials

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.

How AI Actually Picks Your Fragrance

Snif positions the fragrance as capturing 'sun-warmed fruit blossoms, sesame milk accord and woody musks' in a composition that draws attention before lingering close to the skin.

Snif Expands Ulta Beauty Partnership With Nationwide Rollout of Notewrks Men's Fragrance Line

'Our teams will kick off the transition in September,' Hieronimus said, adding that the company expects to launch its first Gucci products in early 2028.

L'Oréal Sees Gucci as Its Next Luxury Beauty Powerhouse, Targets Early 2028 Launch

Dossier Taps Former Coty and J&J Executive Stefano Curti as Executive Chairman

Dossier CEO Sergio Tache described the appointment as a pivotal moment for the company.

The EFEO 2027 board gathered with various other attendees.

[PHOTOS] EFEO Meeting Report: Essential Oils Industry Rallies Ahead of 2029 Regulatory Deadline

Instead of simply creating a 'sleep smell,' brands are creating olfactive environments that help consumers associate specific scents with desired emotional states.

Scent Goes to Sleep: How Functional Fragrance Is Transforming the Home Into a Wellness Space

The new creative brief: design not just a scent, but a state of mind.

Symrise has signed a put option agreement to acquire 100% of Floral Concept, headquartered in Saint-Cézaire-sur-Siagne in France's renowned Pays de Grasse.

Symrise Moves to Build Premium Naturals Powerhouse with Floral Concept Acquisition

The acquisition reflects rising demand from fragrance brands for authentic, sustainably sourced and highly differentiated natural ingredients.

With consumers increasingly expecting hair care products to deliver all-day—and even multi-day—freshness, Scentaurus Aquamelon underscores the industry's move beyond traditional fragrance ingredients toward smart delivery systems that release scent when triggered by everyday environmental conditions.

Givaudan's Scentaurus Aquamelon Brings Multi-Day Freshness to Hair Care

“Consumer research across multiple markets reveals a consistent demand for more fragrance performance in hair care and it is no longer measured at rinse-off and drying but throughout the entire day."

'Japan offers an extraordinary cultural vocabulary that remains largely untapped globally,' says Joseph Lattarulo, senior vice president and general manager at Takasago. 'Sacred woods from legendary forests. Tea rituals from Japan to China. Traditional gastronomy. Seasonality. Architecture. Craftsmanship. Thousands of emotional stories waiting to become fragrances.'

Takasago Partners With Handcraft to Create the Scent of Global J-Pop

J-Pop gets a scent identity as fragrance meets global music culture innovation.

The fragrance opens with fraise des bois, pear blossom and Green Mandarin LMR (sourced from Sicily and Calabria), leading into a heart featuring Cristalfizz, orange flower LMR, orris and jonquille absolute LMR—a deliberate nod to the narcissus note that defined the original White Diamonds.

Carlos Benaïm Revisits White Diamonds With IFF's Natasha Côté-Mouzannar for a Modern Icon

The perfumers focused on preserving the scent's unmistakable radiance while updating its olfactive signature.

Moroney said she spent more than 18 months developing the fragrance, describing it as 'fresh, effortless, and meant to be an everyday signature.' She also incorporated handwritten lyrics from her song You Shine onto the bottle as a reminder that 'the most beautiful things come from broken pieces.'

Takasago Perfumer Michelle DeFina Crafts Mineral-Floral Signature for Megan Moroney's Debut Fragrance, Calliope

The composition reflects the continued popularity of mineral-amber floral fragrances.

'Over the past year, Eurofragance has taken a decisive step forward in its evolution, combining a customer-centric approach with innovation and sustainability, driving significant economic growth,' says CEO Joan Pere Jiménez.

Eurofragance’s Next Chapter: Scaling Innovation in the New Era of Fragrance

With record growth, AI-powered creation, sustainable ingredients and a landmark Givaudan partnership, Eurofragance CEO Joan Pere Jiménez and chief creation officer Dolors Costa reveal the strategies shaping the company’s global future.

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From Vanilla CO2 to Sea Salt: The Fragrance Strategy Behind Axe's Comeback

Explore how AXE is rebuilding fine fragrance with ingredients and audience in mind.

The launch marks Valentino Beauty's first major prestige fragrance franchise since 2020 and pays tribute to the original Vendetta, introduced by founder Valentino Garavani in 1991. The new duo is positioned around the concept of 'us against the world,' celebrating emotional authenticity in an increasingly algorithm-driven culture.

Valentino Beauty Unveils Vendetta, First Prestige Fragrance Franchise in Six Years

The launch pays tribute to the original Vendetta.

Sol de Janeiro Enters Men's Fragrance With Cheiroso Cologne Mist

Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise.