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New Symrise Business Unit Focused on Consumer Health

Nov 24th, 2009

Jeb Gleason-Allured

Focusing on consumer health opportunities in OTC drugs and medical and diet foods, Symrise (Holzminden, Germany) has launched a consumer health unit focused on functional ingredients for food supplements and flavors, headed by Dirk Bennwitz. The group is tasked with addressing customer and consumer demands for healthy (heart health, rejuvenation, healthy skin, physical fitness, etc.), convenient and good-tasting food solutions. The work will be supported by scientific, nutrition, market, consumer and product safety information generated by the unit's independent competence center.

Of the announcement, Bennwitz said, “By focusing on health and nutrition, Symrise is continuing to establish itself as a competent partner where health-oriented foods are concerned. Our highly motivated and experienced team will support our clients in creating modern health concepts for a growing market."

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