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Tapping Into the Russian Oral Care Market

Jul 8th, 2015
Kristen Wegrzyn

Out of habit, Russians are likely to continue purchasing the same oral care products, which leaves well-established brands at an advantage.

By featuring natural and botanical ingredients smaller brands have an opportunity to increase their Russian consumer base, according to a study by Canadean of 2,000 Russia-based consumers.

Head over to www.GCIMagazine.com for the full article.

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