T. Hasegawa USA has released its latest Flavor Flash Trend Report for June 2021, focusing on non-alcoholic beverages.
1. Non-Alcoholic Beverages
In a year marked by at-home consumption, dining and health concerns, non-alcoholic beverages benefited from the events of 2020.
The largest non-alcoholic beverage categories that once struggled to make significant gains, CSDs and juice, found renewed interest in 2020.
Over 67% of those surveyed cited a desire for non-alcoholic beverages to satisfy thirst, more than double that of other desires such as providing an energy boost or exciting flavor combinations.
2. Mocktails for Younger Consumers
Over a third of Gen-Z and Millennial consumers surveyed expressed an interest in non-alcoholic beverages inspired by cocktails, compared to 26% of Gen-X and 17% of Baby Boomers.
Non-alcoholic beverage brands can capitalize on the recent demand for low and no-ABV beverages via mocktails.
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Watermelon has a strong summertime association and can be nostalgic for many consumers. More than half of consumers have tried watermelon-flavored non-alcoholic beverages and enjoyed them.
According to Mintel’s Global Trend Driver, more than 70% of consumers enjoy products that remind them of their childhood.
When taking a look at what other flavor families were chose by those interested in floral, herbal and spiced flavors, it was berry, citrus and sweet families that rose to the top.