T. Hasegawa USA Flavor Trend Report: Non-Alcoholic Beverages

The June 2021 trends range from watermelon to mocktails.
The June 2021 trends range from watermelon to mocktails.

T. Hasegawa USA has released its latest Flavor Flash Trend Report for June 2021, focusing on non-alcoholic beverages.

Related: Trend: Indulgent Breakfast Flavors

1. Non-Alcoholic Beverages

In a year marked by at-home consumption, dining and health concerns, non-alcoholic beverages benefited from the events of 2020.

The largest non-alcoholic beverage categories that once struggled to make significant gains, CSDs and juice, found renewed interest in 2020.

Over 67% of those surveyed cited a desire for non-alcoholic beverages to satisfy thirst, more than double that of other desires such as providing an energy boost or exciting flavor combinations.

2. Mocktails for Younger Consumers

Over a third of Gen-Z and Millennial consumers surveyed expressed an interest in non-alcoholic beverages inspired by cocktails, compared to 26% of Gen-X and 17% of Baby Boomers.

Non-alcoholic beverage brands can capitalize on the recent demand for low and no-ABV beverages via mocktails.

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3. Watermelon

Watermelon has a strong summertime association and can be nostalgic for many consumers. More than half of consumers have tried watermelon-flavored non-alcoholic beverages and enjoyed them.

According to Mintel’s Global Trend Driver, more than 70% of consumers enjoy products that remind them of their childhood.

4. Botanicals

When taking a look at what other flavor families were chose by those interested in floral, herbal and spiced flavors, it was berry, citrus and sweet families that rose to the top. 

Consumers actually associate positivity with botanical flavors.

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