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Wild Flavors Launches Wild Sweetness Enhancer

Jan 8th, 2013

Nicole Urbanowicz

Wild Flavors Inc. has expanded its line of taste modification ingredients to include its Wild Sweetness Enhancer, which is designed to add sweetness perception and reduce sugar/calorie content, while helping to lower finished product costs.

“Due to weight management initiatives, government programs, and the rising cost of commodity sweeteners, reducing sugar content in food and beverages is particularly apparent for 2013," said Jessica Jones-Dille, Wild's associate director of marketing.

Labeled as a “natural flavor," Wild's Sweetness Enhancer is available in both liquid and dry forms, and is designed to be used in a variety of product applications including: enhanced waters/teas, juice drinks, CSD’s/ energy drinks, yogurt/dairy, cereal and sauces.

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