
Nick Chubb, Cleveland Browns running back. Photo: Cleveland Browns.
PLB Sports and Entertainments is partnering with Nick Chubb, Cleveland Browns running back, to launch a new cereal, per Cleveland.com.
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The cereal, Chubb Crunch, will be a similar to the cereal Cinnamon Toast Crunch.
A portion of the proceeds from Chubb Crunch will go toward First Candle, an organization committed to ending Suden Infant Death Syndrome and other sleep-related infant deaths.
The cereal will be available for purchase on PLB Sports and Entertainment's official website this fall.
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