Kellogg's x GLAAD Launch Together With Pride Cereal

Apr 14th, 2021

Hannah Fink

For every box sold, Kellogg's will donate $3 to GLAAD. . Photo: Kellogg's Instagram.

For every box sold, Kellogg's will donate $3 to GLAAD. . Photo: Kellogg's Instagram.

Kellogg's is teaming up with GLAAD to launch its Together With Pride cereal.

Related: Kellogg's Adds Oatmeal Creme Pie Cereal

Together With Pride cereal is a heart-shaped Froot Loop, and with every box sold, Kellogg's will donate $3 to GLAAD.

The announcement was made on Kellogg's Instagram, stating the cereal is coming to shelves soon.

This isn't the first time the two brands have collaborated, as they launched the All Together cereal in 2018.

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

Fifty-five percent of consumers stated they “always/often” pay attention to labels when grocery shopping, with sugar content being a primary driver.

How Sugar Reduction Can Meet Consumer Needs, Regulatory Issues and Formulation Challenges

Tailored solutions can enhance the overall product experience in terms of sweetness and mouthfeel while reducing sugar content.

Low levels of davana oil opened Cyndie Lipka’s eyes to new options such as tea (black, oolong and red), tamarind, wine, dark chocolate, brown sugar, Szechuan and ancho pepper, Worcestershire and tomato.

Flavorist Panel Evaluates 9-Decenal, Davana Oil, Mate Absolute and More Materials

The panel also evaluates Phenethyl Acetate, 1,3E,5Z-Undecatriene, Ethyl Phenylacetate, d-Cadinene, Sesame CO2 Extract and Blackberry KIInote.

In beer flavors, the ideal levels are a little surprising. Light, lager-style, beers can benefit from around 300 ppm, but dark beers work best with lower levels, around 100 ppm.

Decanoic Acid in Dairy, Savory, Fermented, Fruit and Other Flavors

Decanoic acid is pretty much an essential component of dairy flavors, but it can also enhance many other categories.

An immersive journey through the world’s finest fragrances

An immersive journey through the world’s finest fragrances

Esxence – The Art Perfumery Event is unwrapping its fourteenth edition, scheduled from 6 to 9 March in Milan. More than 360 brands from 30 countries embodying the excellence of niche perfumery.

While traditional flavors are still popular among consumers, confectioners continue to experiment with bold flavor profiles that appeal to consumers that would like to be more experimental.

Exploring Evolving Consumer Tastes in Modern Confectionery

Discover the latest market research in consumer trends and recent innovative launches in the space.

Director of Research and Development John Bloch will be discussing the evolving trends and consumer demands in the ice cream market in terms of flavors and forecasted flavor and comfort food trends.

Graeter's Ice Cream Returns to Flavorcon

Director of Research and Development John Bloch will be discussing the evolving trends and consumer demands in the ice cream market in terms of flavors and forecasted flavor and comfort food trends.

Recent market research predicts that the North America citrus flavors segment will have a CAGR of 3.84% during 2022-2027.

ADM Highlights Consumer Preferences for Citrus in New Study

One-hundred percent of U.S. consumers surveyed stated that they are looking for bold and/or vibrant citrus flavor experiences.

Argeville flavorist Fanny Jacot-Blais.

Argeville Flavorist Fanny Jacot-Blais Shares Industry Journey and Advice to Newcomers

The flavorist also shares the best part of her job and how the industry has evolved.

Green bell pepper, mushroom, celery, and potato/potato chip among others came up as options for cis-3-hexenal.

Flavorist Panel Evaluates Syringaldehyde, Turmeric Root CO2 Essential Oil, Buchu Oil and Other Materials

Cyndie Lipka's panel discusses possible applications for a lineup of materials.

Ethyl hexanoate is much more prominent in plum and prune flavors. One thousand ppm is very effective in plum flavors but 500 ppm works better for prune.

Ethyl Hexanoate in Tropical, Berry, Orchard, Fermented and Other Flavors

Independent flavorist John Wright discusses the possible applications for ethyl hexanoate.

Mint, other herbs and botanicals are breathing new life into culinary dishes, confections, dairy products, baked goods and beverages.

5 Unexpected Mint Pairing Combinations in Culinary Flavors

Push the envelope on traditional flavor combinations and culinary applications with mint and spices.