Doritos Releases a Savory Yet Sweet Flavor for 2023

The new Doritos flavor is available in-stores as of January 5.
The new Doritos flavor is available in-stores as of January 5.

The global potato chips market is projected to grow from $30.7 billion in 2022 to $39.52 billion by 2028 at a CAGR of 4.3% in the forecast period 2023 to 2028. Frito-Lay has debuted a new addition to its portfolio of Doritos flavors: the Sweet & Tangy BBQ chip. 

Related: Doritos Launches Ketchup and Spicy Mustard Flavors

Doritos snack chips come in a wide variety of flavors, including favorites like Cool Ranch and newcomers like Twisted Lime and Flamin' Hot Queso. Sweet & Tangy BBQ may seem like a relatively pedestrian option for most chips, but for Doritos it's a brand new horizon. 

According to the brand, the chips elevate typical, familiar BBQ flavor with "sweetness, complex spices and tanginess". They're available in-store now and will mark the beginning of a series of additional flavors coming as part of the Doritos portfolio. 

Frito-Lay entered 2023 with this new Doritos flavor offering as part of its latest "Try Another Angle" campaign. The strategy encourages fans to experience new and different twists on the iconic Doritos they know and love, with TikTok challenges and other ways for buyers to participate. 

Like most Doritos flavors, the Sweet & Tangy BBQ chips will likely be a temporary addition to the lineup. 

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

More in Savory Applications