Campbell's Soup has released FlavorUp, a brand of flavor additions to be used on proteins, grains or vegetables.
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Campbell's has released three FlavorUp flavors, including Rich Garlic & Herb, Savory Mushroom & Herb and Caramelized Onion & Burgundy Wine. This is Campbell's first major brand in six years.
Rich Garlic and Herb combines savory garlic with fragrant herbs like rosemary and parsley.
Savory Mushroom and Herb combines the umami taste of mushrooms with fragrant herbs like thyme and parsley.
Caramelized Onion and Burgundy Wine combines the sweet taste of tender caramelized onions with Burgundy wine.
Linda Lee, chief marketing officer of Campbell Soup's U.S. Meals and Beverage division, said, “We’ve seen at-home cooking occasions continue to stay above pre-pandemic levels while Americans’ lives continue to get busier. FlavorUp is the newest way to cook up concentrated flavor with just a squeeze, while elevating meals quickly and affordably.”
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