Cheez-It launched an online store featuring merchandise and exclusive flavors.
In celebration of the website launch, Cheez-It released the Cheez-It Extra Toasty Superfan 4-Pack for a limited time.
The pack features the original Cheez-It Extra Toasty and three new takes on the flavor, Cheez-It Extra Toasty Extra Cheesy, Cheez-It Extra Toasty Extra Spicy and Cheez-It Extra Toasty Cheddar Jack.
Some of the products on CheezItHQ.com include themed fanny packs, fleece blankets, hoodies and aprons.
Jordan Narducci, director of global direct to consumer e-commerce at Kellogg's, which owns the Cheez-It brand, said, "The Cheez-It brand is always looking for new ways to connect with fans, and through this online shopping experience, we're offering consumers a new platform to enjoy everything they love about Cheez-It in a fresh, exciting way. This direct-to-consumer site gives us the opportunity to bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real-time."