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Mafco Introduces New Category-Specific Magna-Branded Products

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The six new Magna-branded product categories address the most challenging flavor problems.

Mafco, has announced a new lineup of category-specific, Magna-brand products. 

Related: T. Hasegawa's 2021 Food & Beverage Flavor Trends

The multi-tasking line of products were created to address the most challenging flavor formulation problems in today's market.

The collection includes:

MagnaPharma: Masks even the most challenging pharmaceutical application flavor issues

MagnaTaste: Captures and enhances the taste and mouthfeel of products

MagnaProteinMask: Provides optimized taste and mouthfeel in all forms of protein

MagnaB-Block: Blocks caffeine and all other sources of “bitter” off tastes

MagNaBoost: Supports overall sodium-reduction by amplifying salty and umami taste

MagnaSweet: Reduces sugars, amplify natural tasting sweetness and improving flavor

Mafco’s technical team is available to provide Magna-brand product selection and suggested dosage information, as well as formulation development assistance.

Products in the collection are available in powder or liquid versions and may be declared as natural flavors (depending on function and/or dosage level in product) on label.

“As the global leader in licorice extracts and all derivatives from the root, we are proud to announce the launch of our latest products that by selective compounding, are some of the most cost-effective and efficacious for taste modulation. Whether masking protein off-notes, caffeine, or other bitter-inducing compounds, amplifying salty and umami taste, reducing sugars, and amplifying natural tasting sweetness to improve flavor or adding mouthfeel to low-fat products, these latest Magna-branded products are sure to deliver,” says Richard Davidson, SVP of sales, R&D and marketing.

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