Cérélia, backed by Ardian, has announced that it has acquired US Waffle and received a strategic equity investment from Continental Grain Company (CGC).
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US Waffle specializes in the production of premium pancakes and waffles. Located in South Carolina, US Waffle has production and distribution capabilities which can accommodate Cérélia’s growth plans and meet the expectations of its customers.
Alongside US Waffle, Cérélia recently acquired Wewalka’s North American pizza dough business and constructed a new facility in Ohio to accommodate the growth of its existing products.
Cérélia also received a strategic equity investment from CGC. CGC and Cérélia plan to work together on a number of initiatives to both strengthen the existing operations and accelerate growth.
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As part of the investment, Charles Fribourg, director of CGC, will join the Cérélia supervisory board as an observer.
Walter Kluit, co-CEO of Cérélia, stated, “We are thrilled to welcome US Waffle to Cérélia. With a proven track record of innovation and quality, we are confident that US Waffle will accelerate our expansion in North America. By leveraging Cérélia’s entrepreneurial spirit, industrial technology and experienced team, we plan to introduce new, innovative products and extend our presence in new channels and territories. Following years of dialogue, we are confident that our new partnership with the US Waffle team will enhance the service for our clients and win the hearts of many more consumers with our quality pancakes and waffles.”
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