![pf_nl_lead_53017](https://img.perfumerflavorist.com/files/base/allured/all/image/2017/05/pf.pf_nl_lead_53017.png?auto=format%2Ccompress&q=70&w=700)
What does “clean label” mean? From a consumer perspective, I envision products bearing labels that promote the omission of certain ingredients; e.g., preservative-free, no artificial flavors, non-GMO, etc. Or, products positioned with wholesome and ethical marketing messages around an especially short and simple ingredient list.