Air Up (stylized as "air up") is now available for purchase in the United States. Air Up is a scent-flavored hydration company that created a refillable drinking system that enhances water with scent.
Related: PepsiCo Invests in Water Flavoring Company
All of Air Up's flavor pods are made without sugar, calories or additives. Air Up flavor pods are available in 10 flavors:
Lemon offers a balanced lemon flavor with citrus zest and no bitterness.
Cucumber is crisp and cool with a cucumber flavor.
Mango-Passion Fruit is infused with mango and passion fruit.
Apple offers a crisp, sweet and tart taste.
Blueberry offers a berry taste with floral notes.
Cherry offers a sweet and sour profile, with a subtle tart essence.
Peach has a classic peach flavor with a fruity and floral finish.
Watermelon is a sweet, mild taste.
Orangeade offers orange mixed with lemon.
Basil-Lemon is infused with notes of citrus and basil, and is subtly-sweet.
Lena Jüngst, co-founder of Air Up, said, "We developed the initial prototype as part of our college thesis after uncovering that our unhealthy craving for sugar is connected to our perception of flavor. So, we created a unique mechanism that helps you drink more plain (tap) water by simulating flavor through scent, without having to add all the unhealthy additives in traditional flavored beverages."
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