Comax Flavors has released new research on consumers’ behavior, usage and attitudes towards flavored syrup, flavored creamer, non-dairy flavored creamer and non-dairy flavored milk additives used with coffee. The Coffee+ study was fielded in February 2019 with 1,200 U.S. respondents aged 18-70+; half were female, and the other half were male.
Previously: Comax Releases 2020 Flavor Trends
According to Grandview Research, the global flavored syrups market reached $46.3 billion in 2018 with a CAGR of 5.1% from 2019 to 2025. The coffee creamer market is forecast to grow at a CAGR of 3.6% between 2017 and 2023. By 2023, the market is expected to reach $6.6 billion, according to Wise Guys Reports. Expert Market Research reported that plant-based creamers grew over 40% between 2017 and 2018 while non-dairy milk alternatives grew almost 107% since 2015. “There has been so much activity and flavor innovation in the dairy and non-dairy creamer market. Consumers have a plethora of choices and we wanted to better understand their preferences,” states Catherine Armstrong, vice president of corporate communications for Comax Flavors.
Previously: Comax is Sweet on Caramel
Comax has partnered with Amy Marks-McGee of Trendincite LLC to manage the market research program and Costello Creative Group to translate the data into easy-to-read infographics.
The study found caramel, vanilla, almond, chocolate, pumpkin, hazelnut, and mint among the most popular flavors in their respective categories of coffee additives.
To request a copy of the complete Coffee+ infographic, contact [email protected].