Mtn Dew Game Fuel, the brand developed by and designed for gamers, has launched a new flavor created in partnership with video game streaming personality Jack "CouRage" Dunlop.
CouRageous Sherbet has a rainbow sherbet-flavor and comes in both zero sugar and mid-calorie beverages.
This is the first time the company has partnered with a gaming personality to create a new beverage.
As part of the launch, from June 17 through June 23, 2021, fans who pre-order regular or Zero Sugar CouRageous Sherbet and checkout using the code TAKEOVER will receive a limited-edition CouRage trading card.
Beginning June 24, 2021, every case purchased on GameFuel.com will register fans for a chance to win one of 10 prize bundles featuring CouRage premiums, Game Fuel mini-fridges and personalized video greetings sent directly from CouRage.
CouRage said, "It's been a dream of mine to create something in partnership with Mtn Dew Game Fuel, but even I didn't think I would have the chance to create a new flavor. CouRageous Sherbet is everything I want in a summer drink. It's cool, it's exclusive and it has my name on it. It doesn't get any better than that."