Celsius, maker of fitness drinks, has announced the launch of its Kiwi-Guava-Lime flavored, on-the-go powdered sticks.
Related: Brew Dr. Kombucha x Imperfect Foods Announce Limited Edition Flavor
This launch is exlusive with Walmart and joins its five other powdered sticks flavor.
In addition to the Walmart launch of the new flavor, the company has expanded distribution for On-The-Go sticks with additional retailers including over 1,200 Publix grocery stores with five SKU's and new distribution through Europa, which services the gym channel, Vitamin Shoppe and HEB.
The company has seen a growing trend with consumers enhancing smoothies with this great tasting line as consumers look for more function out of the foods they consume.