IncuBev, a collaboration from four companies created to help brand owners bring their beverages to market faster, has now launched.
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IncuBev was created by:
- Symrise, a leading global supplier of natural flavor and nutrition solutions
- Haney, a Packaging Microfactory
- PTI, a leader in packaging development
- Califormulations, a unique provider of beverage formulas and small-scale production for commercialization trials
IncuBev optimizes ecosystem for beverage development as well as offers accelerated timelines at a rate 70% faster than traditional product and package. IncuBev hopes to remove those pain points and guide brand owners to successful brand introductions.
“What differentiates IncuBev is that, collectively, we are a single source that provides the flavor, the packaging, the printing and the filling. The result is a true end-to-end beverage development ecosystem, from innovation to commercialization," said Paul Graham, president, Symrise Flavors NA.