PepsiCo has announced the launch of Neon Zebra, a line of non-alcoholic cocktail mixers.
These non-alcoholic cocktail mixers come in four flavors including margarita mix, strawberry daiquiri mix, mojito mix and whiskey sour mix. Each made with real juice and no artificial sweeteners.
Each 7.5 oz mini-can of can be mixed with three ounces of any spirit to make two cocktails.
Neon Zebra launches in sustainable, recyclable packaging via aluminum cans and paperboard six-packs.
Beginning March 2021, Neon Zebra will start to roll out nationwide across retail and online stores for an MSRP of $6.99-$7.99 for six 7.5 fl oz cans.
Emily Silver, vice president of innovation and capabilities, PepsiCo Beverages North America, said, "With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers' needs for convenience - to cut out time and mess without compromising on quality and taste. Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We're thrilled with this new venture and all of the opportunities to come in the mixology category."