Bold Rock has announced the launch of its Hard Lemonade Seltzer, coming March, 2021.
The Hard Lemonade Seltzer will be available in four flavors, including blackberry lemonade seltzer, blood orange lemonade seltzer, strawberry lemonade seltzer and original lemonade seltzer. Each drink will contain 1g of sugar, 3 carbs and 100 calories and 5% ABV.
This new line builds off Bold Rock's 2020 launche of its hard lemonade and hard seltzer lines.
Artisanal Brewing Ventures' chief marketing officer, Derek Detenber, explains "This segment really took off in 2020 with one national brand achieving substantial share of the category and now other big brands are entering and blazing the trail in terms of consumer education and awareness. But, we believe this segment is very aligned to the ethos of what Bold Rock stands for as a brand. It's a drink that exemplifies fun, being together and sharing good times. Something we all need in 2021. Our fans know and love us for our commitment to refreshing, approachable, quality driven flavors and with this latest innovation, we invite Bold Rockers to once again Make the Bold Choice."