Consumers Fill Their Cups with Ready to Drink Experiences

From functional formulations to better-for-you beverages, consumers are shifting focus when it comes to RTD products.
From functional formulations to better-for-you beverages, consumers are shifting focus when it comes to RTD products.

COVID-19 has drastically changed how consumers around the world live, play, eat, drink and work. Two preference changes—among the many that have come from the ongoing global pandemic—are the increased desire for premium experiences and products in convenient formats. The beverage category has the flexibility to deliver on both needs, especially within the evolving energy segment and the emerging low- or no-alcohol sector.

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