Forward Thinking: Water Works


In a health-conscious era, consumers are drinking more water and moving away from sugary beverages. A national surveya conducted by Toluna, reported that 58% of Americans tend to focus more on healthy lifestyle choices leading into the warmer months, and of those people 61% say they try to drink more water in an effort to lose weight and get healthier. However, 39% of Americans have a hard time drinking water because the lack of flavor turns them off. Mintel’s research supports this trend and half (48%) of bottled water drinkers say they are drinking more flavored waters to replace high sugar drinks.b

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