Pringles has launched its newest flavor, Scorchin' Sour Cream & Onion, which has a smoky cayenne pepper flavor.
Related: Pringles Partners with Wendy's for Spicy Chicken Flavor
The Pringles Scorchin' collection was introduced in 2020, which includes new takes on classic BBQ, cheddar and chili and lime flavors.
Gareth Maguire, senior director of marketing for Pringles, said, "We know that unique and spicy flavors are the top two things Zillenials look for when trying new snacks, and those qualities happen to be a specialty of ours at Pringles. The debut of Pringles Scorchin' Sour Cream & Onion gives a kick to the classic tangy and zesty Pringles flavor—and gives those looking for some spice in their life another reason to enjoy the new Scorchin' collection."
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