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Pepsi x Peeps Announce Limited-Edition Cola Flavor

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The launch will debut with three spring-time colored cans and a peeps-inspired design.

Pepsi has announced its collaboration with Peeps to debut a new beverage that combines Pepsi cola with the Peeps marshmallow flavor.

Related: Pepsi Adds Mango to its Permanent Flavors

The Peeps-inspired design on the 7.5 oz Pepsi mini-cans come in bright yellow, pink and blue colored cans.

Todd Kaplan, VP marketing Pepsi, said, "After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola.  This Pepsi and Peeps collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long. We know our consumers love our limited product drops, and we believe that Pesi and Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite." 

Peeps brand manager, Caitlin Servian, said, "The Peeps brand always finds great joy in teaming up with partners to bring our beloved marshmallow flavor to fans in new and exciting ways, which is why we're thrilled to collaborate with Pepsi on this limited-edition Pepsi and Peeps beverage leading up to the Easter holiday. We look forward to seeing how fans express their Peepsonality as part of the #HangingWithMyPEEPS sweepstakes and hope they enjoy this sweet new cola offering."

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