Blue California has launched its Destination Flavors Collection 2021 for ready-to-drink (RTD) hard seltzers.
Previously: Blue California Creates Natural Preservative
The Destination Flavors Collection is inspired by favorite globetrotting getaways, spanning from Spain with Catalan Crush, a fragrant peach flavor, to Thailand with Thai Treat, an aromatic mango profile, to Aruba with Aruba Ariba, a tangy, sweet, juicy, tropical blend.
The collection also features flavors inspired by:
- Russia: Arctic Gem, ripe raspberries
- Japan: Pacific Blossom, sweet tart cherry
- Brazil: Caipirinha Cool, limeade
- Mexico: Aztec Adventure, prickly pear
- California: California Dreamin’, zesty, aromatic citrus
The collection is designed to support further innovation across customer product lines. Brands can mix and match flavors, producing more than 50 unique flavor combinations.
Each Destination Flavor is developed using our pure, captive ingredients to deliver true-to-fruit, aromatic profiles.
Previously: Blue California To Create Bitter Blocking Technology
Hard seltzers are the fastest-growing product in the RTD alcoholic beverage category, globally reporting a value at $4.4 billion in 2019a. The product category is expected to grow at a CAGR of 16.6% from 2020 to 2027, reaching $14.51 billion by 2027.
“Clean-label RTD alcoholic beverages put product developers to the test because low sweetness products are quite challenging to develop. But we make it easy by providing flavors paired with taste modulation technology developed by our collaborator SweeGen,” said Blue California’s head of flavors and fragrances, Kathy Oglesby.
The lower sugar content and calories drive consumer demand for the hard seltzer category. Consumers increasingly recognize it as a better-for-you alternative because it is refreshing, light, and low in calories. “For the health-conscious consumer lifestyle, these Destination Flavors meet the market demand for improved taste, wider choices and simple ingredients,” said Oglesby.
Footnote:
awww.grandviewresearch.com/industry-analysis/hard-seltzer-market
