The World Perfumery Congress (WPC) is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs. The three-day event hosts an expo hall, networking opportunities and conference sessions.
We connected with Bell Flavors & Fragrances perfumer and American Society of Perfumers board of directors member Delphine Perdon Rupnow to discuss how to best maximize your WPC 2024 experience. Registration for the three-day event will be opening soon!
As the next installment of the World Perfumery Congress approaches, how would you describe the event to someone who has never been before?
Delphine Perdon Rupnow [DPR]: WPC is THE place to be for perfumers and fragrance professionals of the world, without boundaries. A place to connect all together, exchange ideas, and visualize the future of the perfume industry. All brought to you by Allured and the American Society of Perfumers!
Can you share what the biannual event means to you?
DPR: It’s an exciting global gathering of people who share the same interests—all revolving around scents and creativity. A friendly event taking place in a trendy location, where everyone is looking forward to showcasing and smelling new ingredients and fragrant ideas. It’s the biggest perfumery networking event on the planet!
What advice would you give to an attendee to maximize their experience at WPC?
DPR: As an attendee, I would make sure to check the speaker’s program and plan to attend as many talks as possible. Then, be aware of the list of exhibitors, to better connect with all the major players of the Industry, and the numerous suppliers. And of course, I would visit the American Society of Perfumers’ booth for some great discussions, goodies and surprises!
What aspects of WPC are you looking forward to the most at the 2024 event in Geneva?
DPR: I am eager to see what new ingredients are going to be presented at the show, what will inspire us as perfumers, and what trends are common between the different markets. I have a strong interest in finding out how sustainability continues to be a centerpiece for the future of creation, as the world is facing unprecedented ecological and human challenges.
From your perspective, what is the future of fragrance? Any micro or macro trends you are seeing influencing innovation?
DPR: More than a trend, I am utterly convinced that Fragrances will become even greener and more sustainable. Consumers are concerned about the future of our planet, and their health, and it reflects on the way they buy products and live their lives. The fragrance industry has a responsibility to lead the way.
Sustainable ingredients will continue to thrive, and we, perfumers, have a key role in understanding how to use them to create beautiful scents while committing to strict guidelines to protect the next generations.