T. Hasegawa USA is expanding its presence in the U.S. market with the opening of a new Southern California facility dedicated to the production of sweet food and beverage flavors.
While in California for the NAFFS 22nd Annual West Coast Flavor Industry Forum Roundtable (March 10, 2022), I was able to squeeze in three site visits. First up was Sensegen, followed by Sweegen and finally T. Hasegawa. Luckily, the traffic was mild and the company was very interesting and bursting with exciting innovation.
![Romain Raimbault, director of the event, explained in an interview published on the Paris Perfume Week website his intention to “create links between various artistic domains, such as perfume and cinema, fashion, gastronomy, music [..].'](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/IMG_8047_FLORIAN_DOMERGUE.6614471c8c01e.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
