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Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

NotCo is described as a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. NotCo utilizes its proprietary AI 'Giuseppe' to replicate animal products with plants.

How NotCo is Utilizing Artificial Intelligence to Crack Plant-based Taste Formulations & Completes Fragrance Formulations

NotCo's senior flavor scientist, Cindy Sigler, Ph.D., alongside machine learning team leader, Francisco Clavero, discusses the company's artificial intelligence platform and current projects in the fragrance space.

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Flavor Leaders & Newsmakers 2026: Convergence, Intelligence and Resilience in Global Flavor Design

Emerging forces are fundamentally redefining the corporate agendas, research and development brief structures, and capital expenditure priorities of global taste leaders.

Scientific glass bottles with floating spherical molecules in yellow and white tones

Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent

Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.

Osmo's next goal will be to teleport a combination of smells, such as a blend of apple, lavender, and honeycomb.

Osmo in Early Stages of Realizing Scent Teleportation

Osmo's next goal will be to teleport a combination of smells, such as a blend of apple, lavender, and honeycomb.

AI will join ABP within Ixom’s Life Sciences business unit and will eventually become part of ABP at its Hallam site.

Ixom Completes Acquisition of Aromatic Ingredients

Aromatic Ingredients will join ABP within Ixom’s Life Sciences business unit and will eventually become part of ABP at its Hallam site.

Woman in cream tank top holding beverage bottles outdoors against clear blue sky

Mapping the Global Senses (Part 3 of 3): Flavors Meet the Machines

The new fragrance from Travertine Spa Atelier is inspired by an island in the Mediterranean sea.

Travertine Spa Atelier Collaborates with Osmo Labs

The unisex fragrance is anticipated to launch in Spring 2025.

Ginkgo Technology Network is said to provide an integrated R&D experience with capabilities from over 25 inaugural partners.

Ginkgo Bioworks Creates Ginkgo Technology Network Providing Ecosystem of Technology Partners

Ginkgo Technology Network is said to provide an integrated R&D experience with capabilities from over 25 inaugural partners.

Companies across the flavor and fragrance industries are using AI to drive innovation.

[poll] Does your company/brand plan to increase its use of artificial intelligence tools in 2025?

Please take a moment to weigh in on this week's poll.

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[podcast] AI's Evolving Role in Fragrance & Consumer Perception with Mark Knitowski

In preparation for the WPC's panel "The Perfumer's Take on Artificial Intelligence," managing editor Jenna Troyli connected with MAK E2E president, Mark Knitowski.

CEO Satoshi Masumura shared, 'Our recent consumer pulse study, conducted by our global consumer insights team across 18 countries, reveals that consumers are increasingly interested in food and beverage products containing natural ingredients.'

Takasago 2025 Flavor Leaders & Newsmakers

Modern scientific laboratory with integrated kitchen, white surfaces, and collaborative workspace

IFF 2025 Flavor Leaders & Newsmakers

IFF renews its commitment to innovative technologies, sustainability and enhanced consumer experience in its Taste division.

The program is designed to guide the creation of scents that support science-based consumer well-being.

IFF Scent Division Launches Science of Wellness Program

The program is designed to guide the creation of scents that support science-based consumer well-being.

Emmanuel Butstraen shared, 'Our focus on innovation, AI integration, and biotechnology advancements ensures we are ready to tackle new challenges and opportunities.'

dsm-firmenich 2025 Fragrance Leaders & Newsmakers

The company’s chief operating officer and president of the Perfumery & Beauty unit gives insights on how dsm-firmenich is expanding its reach in the fragrance industry.

The ScentElligence platform is said to boast a deep-learning algorithm that analyzes data and delivers fragrant possibilities by combining sensoriality with performance.

Cosmo International Fragrances Debuts ScentElligence Artificial Intelligence Platform

The platform is said to boast a deep-learning algorithm that analyzes data and delivers fragrant possibilities by combining sensoriality with performance.

Managing editor Jenna Troyli and fragrance curator Mark Knitowski read shared opinions on artificial intelligence in fragrance.

[Podcast] Perfumers Weigh in on Artificial Intelligence in Fragrance Formulation

Mark Knitowski shares responses from perfumers regarding artificial intelligence in fragrance formulation.

According to Mintel, while experience with meat alternatives is more common with younger adults, all consumer demographics engage with the category.

3 Key Technological Advancements Driving Plant-Based Food and Drink Innovation

Discover Mintel's insights on the innovations in the plant-based food and drink market.