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Type: News

Iberchem Launches Scentium Flavors Brand Worldwide

Last October, Iberchem had chosen the name of the group's line of 7,000 flavors for foodstuffs, but the company waited until its 25th anniversary to launch the new brand name worldwide.

Moi Fragrance offers customized fragrances through its subscription service.

Personalized Fragrance Brand Moi Launches

Moi Fragrance offers customized fragrances through its subscription service.

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Givaudan Website and Branding Relaunch

New online presence focuses on consumer-focused storytelling in the fragrance and flavor spheres.

IFF Unveils New Brand Identity

IFF's new era is guided by a commitment to execution, deep R&D and innovation capabilities, a storied legacy of artistry and a passion to be an essential partner for its customers around the world.

The unisex fragrance is said to 'evoke excitement to seize the day' and 'bloom into your your revitalized self and make way for good vibes to thrive spritz after spritz.'

Moodeaux Debuts Fragrance 'Brand New'

The fragrance features notes of sparkling yuzu, cardamom, pink pepper, coconut, neroli petals, muguet and salty musk.

BLH Unveils New Brand Identity

The new logo showcases BLH’s corporate social responsibility, and a renewed commitment to a sustainable business model.

Too Faced Launches Perfume Brand

The perfume is inspired by its mascara brand, Better Than Sex, and features the same packaging and plaque.

A portion of proceeds will go towards the survival of the bee community. Photo: My DNNA's Facebook.

Interior Fragrance Brand DNNA Debuts

Croatian tennis player, Donna Vekić, has launched the sustainable fragrance company.

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Patent Pick: Butter Up Bran

Bran has come a long way from being considered an "embarrassing" public declaration of certain digestive health needs. And work to improved its texture and flavor, like that featured in this patent application, have helped to ensure it's no longer just a flavorless piece of cardboard with a prune juice chaser.

Camille Goutal, the founder's daughter, will remain involved in fragrance choices, according to the acquisition agreement.

Interparfums Inc Acquires Goutal Brand

Maison Goutal was created by Annick Goutal in 1981.

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ACS International's Branding Continues with New Website

ACS International announced its new website following the company's branding launch at the 2016 World Perfumery Congress.

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Designer Parfums Adds Playboy Brand to Portfolio

Following the news that it has acquired the Cerruti 1881 fragrance license, Designer Parums has announced that it acquired the fragrance rights to the iconic Playboy brand.

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Luxe Brands Announces Partnership With Nicki Minaj

After announcing its Ariana Grande celebrity fragrance has sold $150 million in retail sales, Luxe Brands announced its fragrance partnership with recording artist Nicki Minaj.

Blackperfumers.com also added new funding opportunity listings and expanded its fragrance industry career and job links.

Blackperfumers.com Adds 10 Black-owned Fragrance Brands

Blackperfumers.com also added new funding opportunity listings and expanded its fragrance industry career and job links.

The blend of woody essential oils is said to linger on the jacket for a year.

Fashion Brand MCQ Debuts Scented Jacket

The blend of woody essential oils is said to linger on the jacket for a year.

Firmenich Shifts, Re-brands Innovation Approach

Firmenich will now approach flavor innovation looking at its future through three platforms: Health and Nutrition; Natural and Sustainable; and Breakthrough Cost Innovation through a new innovation group called i5.

Ashley Benson was inspired to create a fragrance line following her travels across Morocco.

Ashley Benson Launches Genderless Fragrance Brand

The actress was inspired to create a fragrance line following her travels across Morocco.

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Deciem Launches New Fragrance Brand, Avestan

Avestan's lines include eau de parfum, parfum concentré, a lifestyle line made up of shampoo, conditioner, body wash, body lotion, and bubble bath, and what the company is calling "fragrance for paper."

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