BLH, a family-run distributor of aromatic raw materials, has launched its re-invented brand identity and logo.
Related: Better Together: Firmenich and BLH Renew Partnership
With over 38 years of experience in the industry, this transition celebrates BLH’s history of providing perfumery and taste ingredients. The new logo showcases BLH’s corporate social responsibility, and a renewed commitment to a sustainable business model, that together represents the company’s mission to serve the needs of its customers and partners.
Shades of white and green represent both the root of the company’s history and its two main fields of expertise. White embodies molecules, the company's renewability and green chemistry potential, while the green nuances tie together a dedication to naturals and innovation.
Nicolas BECOT, BLH’s CEO, said, “Distributing Molecules and Natural ingredients with the perseverance of an entire team, BLH wants to mark the company’s evolution and emphasize its mission to continuously push forward the highest standards of agility, sustainability, ethics and traceability.”
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