Fashion Brand MCQ Debuts Scented Jacket

The blend of woody essential oils is said to linger on the jacket for a year.
The blend of woody essential oils is said to linger on the jacket for a year.
MCQ / Instagram

MCQ, a sub-brand of Alexander McQueen, has created a scented jacket made from natural latex combined with rice hulls and a woody essential oil blend, as originally reported by dezeen*.

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As part of the label’s Grow Up collection, the limited-edition jacket is made from vegan leather called mirum, developed by American start-up Natural Fiber Welding (NFW).

With an earthy aroma said to linger on the jackets for a year, the design is a homage to gardening and hand-painted by New York artist Kevin Emerson. The fragrance is mixed with clay, latex derived from rubber trees and various vegetable oils, then combined with rice hull fillers, which NFW sources from waste materials from the food industry.

According to the report, the resulting plant leather has a carbon footprint of around two kilograms of CO2 per kilogram of material.

At the end of its lifecycle, the plant leather can be ground up and recycled into new mirum or placed in soil and left to biodegrade.

*MCQ infuses rice-leather jacket with custom fragrance

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