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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

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Forward Thinking: Fragrances Spring Forward, Part 1

Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.

Innovation from the Northwest Rainforest

Emerging sources of natural ingredients provide perfumers with new olfactive opportunities.

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KAAPI’S PROJECT: ROSEWOOD PLANTATION IN THE AMAZON RAINFOREST

From endangered species to reforestation, Brazilian Rosewood has a long history in F&F. Learn how Kaapi’s Rosewood Project is bringing it back to the palette.

Novel Techniques for Capturing Scents in the Rainforest Canopy: the Final Frontier

These techniques allow us to follow Louis Roure’s advice: to apply vigorously scientific research to the scent of flowers. It allows us to explore the greatest biodiversity on earth, the canopy of the rainforest and to provide new scents and aroma chemicals for our perfumers into the next millennium.

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Guest Column: The New Scent of Clean

A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.

2011 IFRA North America Spring Dinner

The fragrance industry gathers to celebrate two key figures

FMA Spring Dinner Marks New Era

As the industry gathered to honor its tireless advocates, FMA prepared for its next chapter

Event Snapshot: FMA 5th Annual Spring Reception & Dinner

The Fragrance Materials Association held their Fifth Annual Spring Reception and Dinner on April 25

Richard Pisano Jr. presented meeting notes from an earlier FMA incarnation, noting that the organization’s transition to IFRA North America is part and parcel of a tradition of change within the industry.

FMA Spring Dinner Ushers in Era of IFRA North America

Photo highlights.

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Fragrances and Fragranced Products: A Strong Alliance

The powerful appeal of many soaps, detergents and cleaning products to consumers is often directly related to the products’ scents. Producers and suppliers of cleaning products understand that an amazing amount of research and innovation goes into the creation of product fragrances and that fragrance ingredients are at the leading edge in the defense of protections for trade secrets.

Social Interaction and Fragrance Use: Personal Fragrance Use

A Summary of Research Conducted for the Fragrance Research Fund. Despite the widespread use of personal fragrances and their assumed influence on social behavior, there has been little research documenting such influence. The goal of the proposed study was to provide such documentation, to understand the role fragrances play in determining social behavior.

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Fragrance Trends: Global Fragrance -- Not Making Scents

The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?

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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

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Fragrance Research: The Multi-sensory Approach to Fragrance Creation

Modern research techniques unveil the power of fragrance in communicating with consumers. Modern brands are tuning into the senses, realizing that the correct sensory combination results in an emotional connection with consumers that is a powerful driver of success in the marketplace. People navigate their lives and make choices by using the five senses.

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Fragrance Creation: Fragrances for Natural and Certified Organic Personal Care Products

The link between fragrance and health in personal care product development. A recent article in Woman’s Wear Daily reported that organic brands and products based on sustainable resources have become one of the fastest-growing segments in beauty care. In fact, according to the Organic Trade Association, sales of US organic personal care products grew 28% to $282 million in 2005.

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Fragrance Handbook: Creating a Winning Candle Fragrance—From Brief to Manufacture

Addressing the three “C’s” of formulation: cost, compatibility and cold throw—plus a candle fragrance glossary. “Air Care—US,” a Euromonitor report released last winter, detailed this $2 billion-plus market, which grew 6% between 2004 and 2005. Within this segment, candles jumped 30%—more than any other category—to sales of $265 million.

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