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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

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Fragrance Research: The Multi-sensory Approach to Fragrance Creation

Modern research techniques unveil the power of fragrance in communicating with consumers. Modern brands are tuning into the senses, realizing that the correct sensory combination results in an emotional connection with consumers that is a powerful driver of success in the marketplace. People navigate their lives and make choices by using the five senses.

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Fragrance Creation: Fragrances for Natural and Certified Organic Personal Care Products

The link between fragrance and health in personal care product development. A recent article in Woman’s Wear Daily reported that organic brands and products based on sustainable resources have become one of the fastest-growing segments in beauty care. In fact, according to the Organic Trade Association, sales of US organic personal care products grew 28% to $282 million in 2005.

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Fragrance Handbook: Creating a Winning Candle Fragrance—From Brief to Manufacture

Addressing the three “C’s” of formulation: cost, compatibility and cold throw—plus a candle fragrance glossary. “Air Care—US,” a Euromonitor report released last winter, detailed this $2 billion-plus market, which grew 6% between 2004 and 2005. Within this segment, candles jumped 30%—more than any other category—to sales of $265 million.

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State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

Through fermentation, wine emits intricate fragrance accords and flavors that often find similarities with perfume.

Wine & Fragrance

A look at the unique connections and complex notes.

Organosilicon Fragrances

Novel and interesting investigations in the field of the chemistry of odor have been recently described by Wrobel and Warmagat. In their search for new fragrances and for a better understanding of the relationship between the molecular structure and the olfactory propeties of compounds, the authors turned their attention to silicon. The principal approach was to introduce the silicon atom into the osmophoric center of odoriferous materials. A number of compounds have been prepared and evaluated. This article briefly summarizes the synthesis and olfactory characteristics obtained.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Genealogy of Fragrance

This is the third edition of the Genealogy of Fragrance chart, the other two being in September 1973 and March of 1972.

Sparkling Fragrances

The intersection of wine and perfumery

Purchasing fragrances

I will discuss what is involved in a total fragrance launch from purchasing's viewpoint based on the Avon system.

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Fragrance and Dementia

Innovative fragrance therapy is increasingly being used to enrich the lives of those suffering from dementia by supporting engagement, alertness and appetite stimulation.

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Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

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