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Section: Fragrance > Trends
Home Care
Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Trends
Infographic: Laissez Les Bons Temps Rouler
Or, "let the good times roll." What better way to celebrate Fat Tuesday than with rich aromas and flavors? Check out some flavors and scents and see what inspires you.
Trends
Discover The Latest Genderless Fragrance Launches
According to a recent report, the unisex fragrance market is expected to reach $190 million by 2025.
Trends
The Latest CBD-infused Fragrance Launches
The latest CBD perfumes include launches from Kushed Candles, Coast and Lush.
Fragrance
Longtake Launches Solid Perfume
The solid perfume has a gel-type texture and last up to 10 hours, according to the brand.
Ingredients
Elixens Releases Lavender, Lavandin Market Reports
Cites market conditions that have impacted these markets, as well as suggestions for projects that require lavender or lavandin
Fine Fragrance
Joseph Abboud Launches Latest Faded Indigo Fragrance
Created by Firmenich master perfumer Harry Fremont, the menswear brand's fragrance, Faded Indigo, features lemon, marine and wood scents.
Trends
The Last Word: Laure Moutet
A reflection on a career and the value of mentorship
Trends
Recent Location-based Fragrance Launches
Designed to offer multisensory experiences, location-based fragrance products are having a moment.
Fine Fragrance
Tommy Bahama Takes You Sailing With Latest Launch
Tommy Bahama has released Maritime Deep Blue, it’s latest men’s fragrance created by Firmenich perfumer Frank Voelkl.
Trends
LeBaronBrown Industries Invests in Charkit Chemical Company
“We are delighted at the opportunity to partner with Charkit and provide resources to support the ongoing growth of the company,” said founders of LeBaronBrown, Simon Brown and Matthew LeBaron.
Fine Fragrance
Linda G. Levy Named President of The Fragrance Foundation
"She is a well-respected industry executive who has diverse marketing and retail experience and is truly passionate about fragrance."
Fine Fragrance
Layer as You Like With Experimental Perfume Club’s Collection
The brand's collection includes three fragrances designed to be layered.
Fine Fragrance
KKW Fragrance Is All Hearts With Latest Launch
Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.
Fragrance
Luxe Life: Q2 2018 Prestige Beauty Sales
During the second quarter of 2018 prestige beauty saw an increase in sales, driven by skin care.
Fine Fragrance
S.Oliver Launches His and Her Black Label Fragrances
The lifestyle and fashion brand launched a floral and fruity women's fragrance and a fresh and woody men’s fragrance.
Trends
Symrise Launches Laundry Perfume Oils Well-suited for Detergents
According to Symrise, SymCap K LD securely encloses the fragrance and releases it onto the fabric through friction or light pressure—even months later.
Regulatory & Research
SC Johnson Line Discloses a 'Full Ingredient List’
SC Johnson has become the first major consumer products company to reveal 100% of its fragrance ingredients down to the component level for its new Glade Fresh Citrus Blossoms Collection.
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