According to a report by Research and Markets, the unisex fragrances market in the United States was valued at $170 million in 2020 and is projected to reach $190 million by 2025, growing at a CAGR of 2.6%.
Check out these latest fragrance launches boasting genderless, gender-fluid and unisex scents.
Internal Affairs has launched its second unisex fragrance eau de parfum designed by Almostguilty to embody the relationship between love and conviction.
Comme des Garçons Parfums released a new woody, earthy, genderless perfume, ZERO.
Scent Beauty partnered with The Phluid Project to launch a genderless fragrance collection.
Diesel has released an environmentally-conscious and genderless fragrance, D by Diesel, combining bourbon and vanilla lavender.
The Bubble Collection is a direct-to-consumer, niche fragrance brand of scents that are genderless, vegan, non-toxic and cruelty-free. The collection was recently launched with a selection of six fine fragrances divided into two categories: Wander Bubble and Harmony Bubble.
Confessions of A Rebel has launched Get A Room and Order Champagne fine fragrance, described as the brand's Get a Room scent's gender-fluid counterpart.
Scent Lab has launched online platform, shopscentlab.com, designed to leverage video experiences and artificial intelligence (AI) technology to curate personalized scents for consumers.
The Yankee Candle Company announced a limited-edition fragrance, Love is Love, and a $100,000 donation to Rainbow Railroad, a global nonprofit that provides pathways to safety for LGBTQUIA+ people facing state-enabled persecution in their home countries.