The Yankee Candle Company has announced a new, limited-edition fragrance, Love is Love, and a $100,000 donation to Rainbow Railroad, a global nonprofit that provides pathways to safety for LGBTQUIA+ people facing state-enabled persecution in their home countries.
The Love is Love three-wick candle is available in two different candle designs that celebrate Pride month and inclusion. It can be purchased individually or with an accompanying tote bag. The fragrance features notes of stone fruits, strawberries, honeysuckle, rose and warm woods.
Lisa McCarthy, president of the Home Fragrance Business Unit, Newell Brands, said in a press release, "We're proud to be supporting Rainbow Railroad's important cause. Together, we can not only work to eliminate discrimination and hate, but we can also champion acceptance and impact change, not just throughout Pride month, but the whole year. The work that Rainbow Railroad does truly ties into our core corporate values of truth, transparency, teamwork and trust, and the crucial role each value plays in helping individuals find their way to safety."
Kimahli Powell, executive director at Rainbow Railroad, said, "Our work with Yankee Candle will not only aid in raising global awareness of what we do, but it will also raise vital funding that will specifically provide direct livelihood support for many at-risk LGBTQIA+ people, keeping them safe whilst they wait to be evacuated. The donation will help individuals in severe circumstances start new lives of freedom and safety. We are proud and grateful to be working with Yankee Candle on this exciting new partnership."