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Section: Fragrance > Trends
Take a bit out of the October issue while it's still spooky season!
Trick-or-Treat October Issue Spoils
Take a bite out of the October issue while it's still spooky season!
Oct 25th, 2022
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Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products
“Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance,” shares P&G's Rafael Trujillo.
Aug 5th, 2024
Sarkar notes that post Brexit, there is a risk in the country also parting ways with the Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) regulation that was established in December 2006.
The Juice: Julian Sarkar of Zanos
Finding your niche as a new business is always going to involve a little bit of trial and error, Sarkar shares his story of selling fragrance materials in the UK.
Aug 23rd, 2017
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IFF Honors 50-Year Career of Carlos Benaim
IFF master perfumer, Carlos Benaim, is being honored for his 50-year career with IFF through a series of celebrations throughout the year.
Nov 16th, 2017
ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.
ZEYA Introduces Portable Diffuser, Four New Scents
The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.
Apr 23rd, 2025
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This is What Your Zodiac Sign Smells Like...
On average, 80% of people prefer their zodiac sign’s perfume over the other 11.
Aug 30th, 2018
The list matches Dolce & Gabbana's 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.
Scentbird Matches Latest Fragrances to Zodiac Signs
The list matches Dolce & Gabbana 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.
Aug 10th, 2021
Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.
Gen Z is the Key to Fragrance Growth
Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.
Sep 27th, 2023
The pop-up's storefront on 112 Mercer Street in New York's Soho neighborhood.
On Trend and On Tempo: Diptyque's 50th Anniversary in Soho
The event featured a fragrance panel discussion and immersive fragrance installations to launch the new eau de parfums, Tempo and Fleur de Peaux
Apr 12th, 2018
The brand claims in its press release that the findings of the survey support the idea that Gen Z consumers use fragrance as a “social signal.”
AXE Commissions Survey to Reveal Gen Z Fragrance Preferences
The survey revealed five distinct categories that are popular among young consumers and inspire confidence and charisma.
Aug 6th, 2025
Gen Z's desire for individuality extends to their fragrance choices.
Gen Z Redefines Fragrance: A New Era of Personalized Scents
Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.
Aug 1st, 2025
Living legend of India’s Irani Zarthushtis, Aqa Boman Kohinoor, and his son, Afshin, offer incense sticks to the holy Faravar.
Scent and the Spirit: Fragrance in Zoroastrian and Jewish Traditions
From flames of righteousness to scent in scriptures, these two ancient faiths provide an interesting look at the ritual and ceremony behind some of the world’s most coveted ingredients.
Nov 21st, 2017
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Oct 17th, 2024
As we know, trends come in waves, Gen Z is also rediscovering vanilla and digging into gourmand fragrances.
Bridging the Gap: How Iconic Scents Are Being Repackaged for Gen Z
Matthieu Befve, Givaudan head of Fine Fragrance North America shared, "The Haute Parfumerie segment is one of the fastest-growing markets that resonates with the Gen Z consumer."
Jun 1st, 2024
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”
5 Top Fragrance Headlines of August 2024
Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.
Aug 27th, 2024
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Top 5 Fragrance Headlines of January 2025
Learn more about which fragrance articles caught readers' eyes last month.
Feb 1st, 2025
The global feminine hygiene market is expected to reach $33.9 billion by 2027.
5 Fragrance Trends in Women’s Wellness
The latest launches in women’s wellness products designed to meet specific issues and fluctuating needs.
Aug 1st, 2022
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