Self-care has been on the rise with a focus on women’s wellness. Once taboo, period care and menopause are now being discussed with a variety of new products and services launching to address women’s specific issues and fluctuating needs. According to the IMARC Groupa, the global feminine hygiene market reached $25.2 billion in 2021. It is expected to reach $33.9 billion by 2027 with a CAGR of 5%. Femcare innovation is coming from better-for-you, natural ingredients, products that address hormonal changes during menstrual cycles and products that address perimenopause and menopause symptoms.
Self-care has been on the rise with a focus on women’s wellness. Once taboo, period care and menopause are now being discussed with a variety of new products and services launching to address women’s specific issues and fluctuating needs. According to the IMARC Groupa, the global feminine hygiene market reached $25.2 billion in 2021. It is expected to reach $33.9 billion by 2027 with a CAGR of 5%. Femcare innovation is coming from better-for-you, natural ingredients, products that address hormonal changes during menstrual cycles and products that address perimenopause and menopause symptoms.
Femcare
Feminine hygiene is important, and like other personal care categories, women are looking for better-for-you products that use natural ingredients. Femcare brands are responding with new launches that are pH balanced, natural and are formulated without parabens. Summer’s Eve recently launched the Spa collection in two products, Spa Luxurious Wash and Spa Intimate Skin Serum. The Spa Luxurious Wash “gently cleanses with a creamy, shimmery wash that is infused with a calming chamomile fragrance blended with essential oils balanced to match the intimate area’s natural pH range.” The Spa Intimate Skin Serum “can be applied to the external vaginal area to comfortably hydrate, smooth and soften delicate, intimate skin. It is gentle, safe and pH balanced and is formulated with skin-loving ingredients, such as vitamin E, aloe and coconut oil.”
For the full article, please check out the Perfumer & Flavorist+ August 2022 issue.
