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Section: Fragrance > Trends
Ambient Scent
Yankee Candle Burns Bright With Elevation Collection
The line of candles will feature fall-inspired candles for everyday uses and occasions.
Home Care
Old Spice Sets Sail With Red Collection
Taking inspiration from current trends, Old Spice has released its Red Collection of scented body products.
Trends
[Update] What’s New in CBD-Infused Fragrances
The CBD-infused products market is poised to reach $165.7 billion by 2027.
Trends
ASP Honors Winners at Perfumers Choice Awards
Recognized a range of companies, including Firmenich, Givaudan, IFF, Robertet and Symrise
Fine Fragrance
What Makes a Successful Fragrance Launch
I like to think that we do the same. But one thing is sure: we couldn’t have done it without the perfumer. Time and again, perfumers take our words and descriptions and purple prose and give them life, For that, we are very thankful.
Trends
Forward Thinking: Health and Wellness Reboot
From plant-based cheeseburgers to cleaner beauty to wellness services, F&F products continue evolving to fit the health and wellness market and address changing consumer demands.
Trends
Floral Flavors Flourish in the West
Per a recent Future Market Insights report, the floral flavor market is expected to trend worldwide in RTD beverages.
Trends
2011 FiFis Celebrate Fragrance Winners
Fragrance industry recognizes a range of honorees at 17th annual ceremony
Trends
New in Niche: White-Space Citrus
Why are current trends in niche perfumery placing citrus notes at the forefront of innovation?
Trends
A WFFC Taste of Soho and Nolita
On June 13, 2017, the WFFC gathered for the 10th Annual Fragrance and Flavor Sensory Trend Excursion in New York City! SoHo and Nolita were the trendy neighborhoods chosen for the group's day of inspirational trend hunting.
Event Coverage
Art and Olfaction Awards Announce 2018 Winners
The Art and Olfaction Awards celebrated independent and artisan perfume during its fifth annual event at the Tabernacle in London, England.
Fine Fragrance
Manscaped and Whiff, Inc. Partner for Cologne
Manscaped and Whiff, Inc. have partnered to create Manscaped Refined cologne, a male fragrance with notes of citrus, jasmine and vetiver.
Event Coverage
Creating Non-alcoholic Fragrances With Reimar Bruening
During this Petit WPC session, Reimar Bruening, Ph.D., will present how hydrocarbon solvents from renewable botanical sources can be used as natural alternatives to silicones and how they can be used to create non-alcoholic fragrances.
Event Coverage
Communicating Fine Fragrances at World Perfumery Congress
Get the story on fine fragrances at the World Perfumery Congress, where Christophe Laudamiel and Josiah Ryan of CNN will be presenting their initiative to inform the public about fragrances.
Trends
The Last Word: Fragrance as Consumer Influencer
"Fragrance is one of the key elements of personal care and home care products,” says Dominique Bession, category brand fragrance manager at Unilever.
Trends
WFFC Fall Tech Seminar Addresses Ingredients & Reformulations
Reflections from the annual fall technical seminar of the Women in Flavor & Fragrance Commerce.
Fine Fragrance
Estée Lauder Finishes 2017 With Strong Finances
The Estée Lauder Companies Inc. reported strong financial results for its fourth quarter. In addition, they have reported strong financial results for its fiscal year, attributed in part from the acquisition of Too Faced and BECCA.
Event Coverage
{slideshow} Network and Connect at WPC 2018
Attend one, or all, of these networking events to catch-up with a colleague or to make a new contact at the 2018 World Perfumery Congress.
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