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Section: Fragrance > Trends

Breakthrough Creativity and Psychographics

This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

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Firmenich Expands Global Sensory Panels

After successful pilots in Mexico and the United Kingdom including 20 visually impaired panelists, Firmenich will expand its inclusive panels across Geneva, Mumbai and Singapore in 2017.

2007 Industry Rankings & 2007 Pathfinders

Welcome to P&F magazine’s 2007 ranking of top F&F companies. This year, due to a couple of major acquisitions, we bring you two lists. The first is based on 2006 sales.

Perfumery Techniques in Evolution—II

The relation between the great aromatics and the new creations still continues; it is precisely the understanding of these aromatics which gives us a glimpse of what is going to take place in this decade of the eighties.

Tomorrow—perfumes or just odors?

This is an attempt to clarify the ideal art of perfumery for which I and a number of my perfumer friends strive. We are perfumers who know very well that we must apply ourselves to the needs of business but who have not given up our art, believing that it is still possible to follow passionately our marvelous craft--a craft that is the source of so many artistic emotions and so many disillusions, like steppingstone along the path to creation.

Past trips and future excapes

This is a fascinating moment in time--when we are all busily assessing the past and attempting to crystal gaze into the future. When the American Society of Perfumers held its first symposium in 1954, it is rather fascinating to note that according to every record I could find, not one fragrance was introduced on the American market. In 1979, 30 women's fragrances and 20 new men's scents debuted.

Packaged Goods Trends for 2010

Meat flavored products, wearable skin care, non-alcoholic relaxation shots and more.

Sensient Retires All Public Bonds

Company has "no significant financing needs for the next few years."

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WPC Registration Opens, Presentations Revealed

The World Perfumery Congress (WPC) has announced that registration is open for its 2018 event, which will take place June 5-7, 2018 in Nice, France.

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What’s on Tap at Perfumarie?

Open seven days a week, the chic fragrance studio offers a unique educational opportunity for both customers and brands, while shaking up the traditional distribution model.

Celebrating Perfumery and Indie Brands

Highlights from the Elements Showcase, New York

First Person: West Meets East

As Chinese companies begin their evolution into multinationals, Western professionals share their experiences

China’s Perfumery Industry: Current Status

“To boost production and export of essential oils and aromatic chemicals, China must adjust its pricing policy to give farmers enough incentive to grow plants that produce these products,” Liu Shuquan said. “And, Chinese foreign trade workers should be more aggressive in marketing them. ”

Challenge Precedent Question Tradition

As an alternative, I thought it might he interesting to share my observations of some of yesterday’s fragrance industry precepts which have become today’s myths from my perspective as a professional consultant who for six years ran a conglomeration of companies ranging from motion picture distribution to fast-food franchising. And from the perspective of one who had a very able teacher and understanding father who has always espoused the dictum— challenge precedent, question tradition.

Quality in a Perfume

The sooner the perfumer starts using all the other disciplines available, including and especially those of the manufacturer, the more success and the more quality will be put into each creation. So going back to the original preposition of the perfume and quality, the answer lies in the two words--total involvement.

Trends in Shower Products

Mintel explores the trends in shower gels, including aromatherapy and food-inspired fragrances.

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Blue Marble Biomaterials Goes Public

Blue Marble Biomaterials announced it is now offering equity shares to the public, expanding the use of biomaterial to a wider audience.

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