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Section: Fragrance > Trends

The Story Behind the Launch of Sophia

They used to say that the fragrance and cosmetic industries were recession proof. Obviously, that is not true. But I think we are definitely more recession resistant than many, many other industries, After all, a new creative fragrance and a new marketing strategy do not require great capital expenditures. We do not have to build a new plant or put new smokestacks on our existing plants. All we need is the enthusiasm and the devotion that our great industry built.

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Fragrance Fixatives Market Stays Stable through 2025

Per a recent report, the fragrance fixative market is projected to reach $1.79 billion by 2025, as consumer demand rises globally.

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

P&G Takes Steps Towards Smart Home

P&G announced a new product when, connected with a smartphone app, gives homeowners complete control over the scents of their home.

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Patent Pick: Semi-synthetic Fragrance Production

Patent Picks are chosen by the editors from publicly available sources. Today's highlight describes a semi-synthetic route to produce fragrance compounds.

According to NIQ, the most shopped categories on TikTok Shop include lip cosmetics.

Decoding TikTok Shop's Beauty Sales

NIQ's John Busardo said, "TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it."

Baccarat Rouge 540 extrait de parfum by Maison Francis Kurkdjian is a luxurious woody fragrance with notes of grandiflorum jasmine, bitter almonds and a musky and woody accord.

Pop Sugar: 19 Best Starter Fragrances

Some ideal first fragrances identified by Pop Sugar include offerings from Dolce & Gabbana, Chanel, Tom Ford, Byredo and more.

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2018 Experimental Scent Summit Details Revealed

At the second annual Experimental Scent Summit, olfactory artists will meet and discuss challenges of working with scent in art.

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

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Selena Gomez Shines as Pantene's Ambassador

Selena Gomez becomes Pantene's new ambassador.

US Beauty Shopping Falls to Lowest Level Since 2008

According to NPD, those cuts are occurring in makeup and fragrance, which are often seen as “for special occasions.”

Photos: The Art of Scent & The Scent of Art

Ashraf Osman of ScentArt.net, Scent Culture Institute and Artinect, and Claus Noppeney of Bern University of Applied Sciences provide a look inside an art exhibit examining scent.

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Frutarom Rides Growth Strategy to Record Second Quarter

Frutarom has released a report detailing its second quarter earnings, which included increased sales, profit margins and nonrecurring expenses.

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Featured Job: Senior Perfumer at Seluz Fragrance Company

Seluz Fragrance Company is seeking a senior perfumer to help develop fragrances at its Istanbul, Turkey headquarters.

Photo provided by Revlon

Oops She Did It Again: Britney Spears Releases Fragrance

The recent release from the pop icon is a gender-neutral fragrance with a blend of oriental woody amber and gourmand scents.

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In US Fragrance, Men Going Stronger, Women Trending Softer

Growth among strong fragrances is being driven by sophisticated early adopters and multicultural male and female shoppers, according to NPD. Growth in lighter feminine scents reflects a focus on naturalness.

P&G Seeks Scent Connection with Consumers Through Gain Brand

One the strongest subliminal connections consumers experience is through scent, and smart brands are building ways to capitalize on this connection.

Father's Day 2021 sales grew even more than those for Mother's Day 2021, per new NPD data.

Father's Day 2021 Fragrance Sales Shoot Past 2019 Results

Scent is back in a big way, with results up 68% compared to the holiday period of 2020.

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