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P&G has launched Febreze Connect, a wi-fi-connected wall plug that releases one of two scents into consumer's homes through a smartphone app.
In an effort to connect home devices with technology, Febreze Connect is equipped with motion sensors, LED lights and a temperature and humidity sensor. The motion sensor also initiates a night light, while the air freshener integrates with Nest thermostats where scents are emitted simultaneously with HVAC air flow for optimal fragrance coverage in a room.
Previously: Coty Confirms Transfer of P&G Fragrance Licenses
!['[T]he beauty of being a perfumer lies in the ability to dream freely and create without stifling that artistic spirit,' says Agilex perfumer Jamie Y.Tan. 'But balancing creativity with technical limitations—like regulatory restrictions and cost constraints—is an essential part of the craft.'](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/jamie-1.xKS0bm6U5J.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)









