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Section: Fragrance > Trends

Perfumer Support of Sales

To this observer, the session appeared to be a much appreciated direct dialogue between customer perfumers and supplier perfumers which apparently doesn’t happen very often

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Aromatherapy—The Sensual Science

Aromatherapy brings all the wonder of nature to bear on some of mankind’s most pressing problems and makes that process an exquisite pleasure to boot, I intend to devote the rest of my life to making the promise of aromatherapy a reality to as many people as possible.

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[Podcast] Two Sense Visits The Perfumer’s Studio

In the recent Two Sense podcast, P&F visits The Perfumer’s Studio in California and sit down with its general manager, Christopher Gordon, to talk everything perfume.

Avocado, Spinach and Other Vegetable-inspired Scents

Seven Scent details latest fragrance trend.

Swede Tooth includes fragrance notes of watermelon, raspberry, cedarwood and musk.

Snif Announces Launch of Swede Tooth Fragrance

The fragrance is inspired by Swedish candy, which is trending online with Gen Z consumers.

The Shampoo Market in Southeast Asia

This article will outline the consumer’s shampooing habits, the current picture of the shampoo market and the fragrances used in the leading brands of shampoos. Some data on the perception of common fragrances will also be included.

Fragrance Market Smelling Sweet in Brazil

Euromonitor looks at the growth possibilities for the premium fragrance market in Brazil, urged on by the Internet and lower unit prices.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

Scent-Sational: Eco-friendly Homecare Introductions Boom

Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.

Celebrating Scent: the ASP Symposium

The biannual event focused on challenges facing perfumery and the great creative talents behind the industry.

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Method Shines With Metallic-scented Personal Care Products

“We're thrilled that our Urban Metallics look and feel more like home accessories than cleaning products, yet we're just as excited about what's inside our naturally derived products as what they look like.”

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Givaudan Puts You to Sleep With DreamScentz

A recent patent-pending technology by Givaudan is looking to improve quality of sleep through the power of scent.

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Somerset House Takes a Walk Through Scent History

"Perfume: A Sensory Journey Through Contemporary Scent" opened at London's Somerset house, celebrating the fragrances of the 20th century (with the help of principal partner Coty).

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Scent and Spirit: Fragrances in the Vedic Tradition

The correlation between scent and spirit was first said to be discovered and documented by the ancient Indian scriptures, the ‘Vedas’ that date back nearly 8,000 years.

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Smoke, Leather & Tea: A Survey of 2015 Trends

A recent spate of trend reports for the year heightened the emergence of unique ingredients, sensory combinations and global influences. Herein is a survey of some of the year’s leading themes.

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This is What Your Zodiac Sign Smells Like...

On average, 80% of people prefer their zodiac sign’s perfume over the other 11.

Thinking Globally: the Science of Sensory Experience

Highlights from the Second Annual Flavor, Fragrance and Perception Conference at Rutgers University.

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