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Section: Fragrance > Trends

TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.

Spate analyzed the top trends to understand how the TikTok community engages with trends in wellness, food & drink and ingredients.

Top Flavor & Fragrance Ingredient Trends in Q2 2024 According to TikTok

Spate analyzed the top trends to understand how the TikTok community engages with trends in wellness, food & drink and ingredients.

Basic features, structure, worldwide sales, and competitive situation of the flavor and fragrance industry

Demand for flavors and fragrances is constantly growing because these specialty/performance chemicals are incorporated mostly in consumer and industrial nondurable goods, most of which are everyday necessities, Thus, demand for flavors and fragrance is essentially a derived demand.

Men Spending 4% More on Their Fragrances; One Quarter Opt for Gift Sets

Men, and those who purchase fragrance for them, are spending 4% more on fragrances compared to a year ago, specifically on more expensive gift sets; 25% purchased a pre-packaged gift set, market researcher NPD says.

Last Chance to Participate: 2011 Fragrance Industry Barometer of Business and Financial Trends

Cornell University to conduct independent survey to be published in P&F magazine.

NPD Analyst Asks Why 36% of Men in U.S. Study Don't Wear Fragrance

Brenna Phelan, manager and fragrance industry analyst at NPD, examines why 36% of men in the U.S. don't wear fragrance; 37% reported in an NPD study that they are simply "not interested."

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

The growth of the Middle Eastern fragrance market growth is majorly attributed to the presence of young demography, an upsurge in disposable income and an improvement in the standard of living.

Middle East Fragrance Market Driven by Social Media Marketing, Male Consumer Growth and Well-being

The Middle East fragrances market is projected to reach $4,414.1 million by 2027.

Q1 2023 U.S. prestige beauty sales grew 16% year-over-year, totaling $6.6 billion, according to point-of-sale data from Circana (formerly IRI and The NPD Group). The mass beauty market generated $7.0 billion in the same period, representing growth of 10% versus the same period of 2022. Category-by-category Q1 growth trends are pictured in the graph at left.

Q1 2023 US Beauty Sales Driven by Lips, Prestige Fragrance, Clinical Skin Care & More

“Following a stellar 2022, the beauty industry continues to bask in the glow of growing sales,” said Larissa Jensen, beauty industry advisor at Circana.

Product developers in the flavor and fragrance industries are using artificial intelligence to reduce the development timeline.

Industry Experts Discuss Artificial Intelligence Innovation and Role of Robotics in Flavor and Fragrance Industry

Learn more about how the industry is applying these technologies while keeping humans at the center of innovation.

Changing Trends in the Marketing of Fragrances, Women’s and Men’s, in the United States

Perhaps television is part of the answer. What the fragrance industry needs is stronger consumer acceptance, which can be generated by television. The use of television as a vehicle to build stronger consumer acceptance will become much more meaningful in the next five years.

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2018 Leaderboard: Robertet Focuses on Current Business

The company has maintained its position in the F&F leaderboard through responding to the growing demand for natural flavors and cleaner products.

Action Items: Keys to Success and Competitive Challenges for Fragrance Manufacturers of All Sizes

Part 3 of 3: Benchmarking the fragrance industry—conclusions and recommendations

The candles and home fragrances were created with responsibly-sourced ingredients, including sustainably-sourced shea butter from the West African savannah.

Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection

The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.

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2017 Leaderboard: Robertet Focuses on Organic Growth

While already having success in the F&F industry, Robertet plans to continue its growth with goals focusing on organic growth and continuing partnerships to develop new ingredients and work with technology.

One Size Doesn't Fit All: Varying Factors of Success in Small-, Medium- and Large-sized Fragrance Manufacturers

Part 1 of 3: Benchmarking the fragrance industry—examining current trends and future growth

The Importance of Self-Regulation in the Fragrance and Flavor Industry Views of the U.S. Food and Drug Administration

Keeping in mind our shared purposes, I want to discuss with you today the role of the Food and Drug Administration in regulating flavors and fragrances in the United States. I also would like to address the growing importance of international cooperation in regulatory matters.

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