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Section: Fragrance > Trends

Vogue Business' analysts commented that matcha offers a 'subtle alternative to classic gourmand scents.'

Matcha Perfume Leads Average Monthly Searches, According to Vogue Business Beauty Tracker

“Discovery sets indicate a desire to explore without full commitment, showing curiosity around expanding fragrance profiles and the importance of keeping consumers engaged and curious,” the report stated.

Beyond BRIC: Traditional and New Natural Raw Materials and Supply Issues 137918788

Ingredients and sourcing in Indonesia, Tahiti, Réunion and Maghreb— highlights from Journées des Huiles Essentielles and Congrès International Plantes Aromatiques et Médicinales

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[Podcast] An Expansion of Perfume Culture With Luca Turin and Tania Sanchez

In the next episode of Two Sense, Perfumer & Flavorist sits down with biophysicist and perfume expert Luca Turin and his wife Tania Sanchez. Topics discussed include promoting niche fragrances, an expansion of perfumery culture and the science of scent.

Through Bell's Spark preditions, the company has highlighted a handful of micro trends including a rise in demand for flexitarian options as a way of a healthier lifestyle, clean label products and value-adding tech to enhance the flavors, smells and appeal of natural ingredients and finished products.

Bell Flavors & Fragrances Outlines 5 Industry Macro Trends with Spark Trends Platform

Each macro trend is then broken down into various microtrends tied to unique geographies, categories, flavors, fragrances and botanicals.

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Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview

CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.

The Last Word: Francisco Fernandez Alvarez-Castellanos: IFEAT Preview—the Spanish Aroma Chemical Industry

Interview with Francisco Fernandez Alvarez-Castellanos

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A Fragrant Feast: "An Evening of Pairings" with the American Society of Perfumers

This year's "An Evening of Pairings" featured a variety of unique flavor and scent combinations using food, wine and fragrance.

NPD Analyst Asks Why 36% of Men in U.S. Study Don't Wear Fragrance

Brenna Phelan, manager and fragrance industry analyst at NPD, examines why 36% of men in the U.S. don't wear fragrance; 37% reported in an NPD study that they are simply "not interested."

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The growth of the Middle Eastern fragrance market growth is majorly attributed to the presence of young demography, an upsurge in disposable income and an improvement in the standard of living.

Middle East Fragrance Market Driven by Social Media Marketing, Male Consumer Growth and Well-being

The Middle East fragrances market is projected to reach $4,414.1 million by 2027.

The First 50 Years were the Easiest: How to Survive as a Family Business

The next 50 years will be an exciting and rewarding experience for this company and for the entire industry. As long as we look forward to providing the public with safe and effective products and are ready for the changes that take place in society, then our businesses will stay healthy for everybody concerned.

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Are You Prepared for Registration? Specialty Aroma Chemicals Approach Final Finish Line for REACh

December marked the 10th anniversary of the end of the REACh pre-registration phase and the start of the registration phase. This is an important milestone, as the industry faces a final deadline particularly critical for aroma chemicals.

Changing Trends in the Marketing of Fragrances, Women’s and Men’s, in the United States

Perhaps television is part of the answer. What the fragrance industry needs is stronger consumer acceptance, which can be generated by television. The use of television as a vehicle to build stronger consumer acceptance will become much more meaningful in the next five years.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

The Importance of Self-Regulation in the Fragrance and Flavor Industry Views of the U.S. Food and Drug Administration

Keeping in mind our shared purposes, I want to discuss with you today the role of the Food and Drug Administration in regulating flavors and fragrances in the United States. I also would like to address the growing importance of international cooperation in regulatory matters.

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