Fragrances with edible inspirations led the way in average monthly searches, according to data collected from November 2023 to October 2024 by the Vogue Business Beauty Tracker.
According to Vogue Business’ data collected in collaboration with Spate, matcha perfume and watermelon perfume showed the most growth over the survey period with year-on-year search growth of 127% and 120%, respectively. Additionally, perfume discovery sets made the top five trends with 1,300 average monthly searches, a year-on-year increase of 115%.
“Discovery sets indicate a desire to explore without full commitment, showing curiosity around expanding fragrance profiles and the importance of keeping consumers engaged and curious,” the report stated.
On the brand side, Jean Paul Gaultier led in both average monthly searches and year-on-year growth. Other top fragrance brands listed by the beauty tracker include True Religion, Lattafa, Melanie Martinez, and Sabrina Carpenter.
