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Section: Fragrance > Trends

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

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[update] Pantone 'Energizes and Enlivens' with Color of the Year 2019

The color, which "energizes and enlivens with a softer edge," represents the fusion of natural life, Pantone explained.

L to R: Farah K. Ahmed, president and CEO of the Fragrance Creators Association, Cynthia Reichard, Executive Vice President at Arylessence Inc. and Sumit Bhasin, SVP Global Fragrance Innovation, Product Development & R&D at Estee Lauder Companies connect for the 'Driving the Future of Fragrance Stewardship' discussion.

Photo Gallery Sneak Peek for World Perfumery Congress 2024 Now Available!

The 2024 Congress hosted 1,600+ attendees in Geneva, Switzerland.

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[Podcast] An Expansion of Perfume Culture With Luca Turin and Tania Sanchez

In the next episode of Two Sense, Perfumer & Flavorist sits down with biophysicist and perfume expert Luca Turin and his wife Tania Sanchez. Topics discussed include promoting niche fragrances, an expansion of perfumery culture and the science of scent.

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Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview

CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.

31% of consumers will purchase beauty and footwear products for themselves during the holidays.

Data: 31% of U.S. Consumers Will Self-gift Beauty for the Holidays

Point-of-sale data revealed fragrance sales in December comprise of more than 60% of the beauty industry's fourth quarter revenue.

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[Podcast] Talking Fragrance Trends With Eddie Bulliqi at the World Perfumery Congress

"One thing that you are seeing across every single category is that people are becoming more interested in unique profiles," Bulliqi says.

Nielsen IG's Kymberly Graham shares, 'How do you keep a Black beauty consumer engaged? Relevant products. There's an opportunity to better market to that consumer because they're there, and you have their attention, how do you continue to increase your relevancy with them?'

Nielsen IQ Talks Black Beauty Consumer Spending Power & Opportunities for Segment Innovation

Nielsen IQ’s VP of Global Marketing & Communcations, Kymberly Graham shared insight into the Black beauty consumer’s spending power and the opportunity for brands.

Perfumes are becoming increasingly popular as a luxury item.

Data: Asian Fragrance Market Expected to Grow at 3.03% CAGR Until 2028

The market reached $11.87 billion in 2023, with $8.71 million of revenue generated by the United States.

The essential oils segment accounted for the largest revenue share in the global natural fragrance market in 2022.

Global Natural Fragrance Market to Grow at 8.8% CAGR from 2023–2032

The market size was worth $3.8 Million in 2022.

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Meeting Perfume at the Crossroads With The Institute for Art & Olfaction

The Institute for Art and Olfaction (IAO) offers an intimate space for one to explore fragrance and develop a personal language with fragrance.

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[update] Pantone 'Energizes and Enlivens' with Color of the Year 2019

The color, which "energizes and enlivens with a softer edge," represents the fusion of natural life, Pantone explained.

Pictured from left to right: Michel Mane, Laura Slatkin, Nancy McKay and Vince Kuczinski.

Behind the Fragrance at Day 3 of the World Perfumery Congress

The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.

Oriental Scents Strong Trend in Home Care Fragrance in Middle East, Africa

Euromonitor analyst Anaïs Mirval says traditional oriental scents, Oud in particular, are enjoying growing popularity in laundry detergents in the Middle East and Africa.

The Challenges of a United Europe for the Flavor and Fragrance Industry

Vienna Congress. I can’t think of a business better suited to survive and grow in the future environment of Greater Europe than that dedicated to the two senses of taste and smell. And on a global basis, the flavor and fragrance industry stands on the threshold of opportunity and success far greater than it has experienced ever before.

Products in the beverage category are often early adopters of global flavors, whether they are recently trending ingredients like yuzu, lemongrass and turmeric, or now-mainstream beverages like horchata, chai masa or bubble teas.

5 Trends Highlighted in T. Hasegawa's Regional and International Cuisine Flavor Report

Gen Z, as with many markets, is driving innovation due to its relationship with social media.

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3 Reasons Why You Should be Excited for the World Perfumery Congress

Why should you be following WPC this year? We'll give you three good reasons.

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A Glimpse into the Future of Fragrance at the World Perfumery Congress

At the World Perfumery Congress, the fragrance industry gathered to discuss the future of the industry surrounding regulations, transparency and shifting consumer preferences.

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